TV Advertising Design

Television Advertising Designer Overview

Television ad designers create visual advertising messages for television placement. Using a mix of creativity, psychology, and marketing techniques, television ad designers produce a wide range of promotional spots meant to be remembered by the consumer.

As a television ad designer, you are responsible for conceptualizing, designing, developing, and executing on-air advertising campaigns. This could also include animation work using design software including Illustrator, After Effects, and Photoshop.

The advertising industry is competitive and demanding, and although designers are spared some of this stress, it is important to realize that working in this field may mean long days, late hours, and a good bit of competition.

Television Advertising Designer Training & Education

Most television ad designers have an associate or bachelor’s degree. Whether they are held at a community college or a university, most advertising design programs have the goal of developing a student’s ability to take a project from concept to execution. Through a mixture of theory and hands-on studio time, television ad design students are trained to use technology to craft and communicate messages.

Most television ad designers work on the Macintosh platform using a variety of design software. Training in this software is vital, particularly for designers who wish to incorporate higher-level animation into their work.

Television Advertising Designer Career & Salary Outlook

According to the Bureau of Labor Statistics (BLS), there is faster than average growth projected for multimedia artists and animators, a group which includes television ad designers. The BLS predicts a 26 percent jump in employment from 2006 to 2016, with the number of people employed in this field climbing from 87,000 to 110,000.

In 2006, median annual earnings for salaried multimedia artists and animators were $51,350, with the middle 50 percent earning between $38,980 and $70,050 and the lowest 10 percent earning less than $30,390. The highest 10 percent earned more than $92,720. Those in advertising and related services had median annual earnings of $48,860.

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